Märten Liinat

Baltic Head of Digital Sales and Automation, SEB Pank AS

Märten and Edward are strategic minds behind Digital Banking and Sales / Marketing automation at SEB Bank. Edward and Märten drive the digitalisation journey in all three Baltic countries with a mixture of own and virtual teams that include members from IT and Business to MarCom and UX.

Going Digital but staying Personal

We are sharing the story how we grew digital sales ratio in two years over 2x (before Covid). How we onboarded the organization and our learnings as well as fails during that process.

Ettekanne on eesti keeles.

Esinejad

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Märten Liinat
Baltic Head of Digital Sales and Automation, SEB Pank AS